Work hard and be kind
Brittany Massingill is a Marketing Director with a love for not only growing brands but also growing plants. Lots of plants. (See more here.)
As a marketing leader with over 13 years of experience, I specialize in building content marketing systems from the ground up and creating lead, demand, and revenue generation campaigns that deliver measurable results. My expertise lies in developing data-driven strategies, streamlining workflows, and crafting compelling multi-channel content that resonates with diverse audiences.
I love sitting at the intersection of marketing and sales because it allows me to deeply understand our buyers—who they are, what they need, and how they make decisions. By aligning insights from both sides, I can create strategies that effectively target and nurture leads, ensuring the right message reaches the right person at the right time, ultimately driving meaningful connections.
In addition to my professional achievements, I am the founder of Planted Wellness Co. (www.plantedwellness.co), a small business born from my passion for wellness and community-building. By leveraging my marketing expertise, I’ve cultivated a loyal customer base locally and online, creating educational and inspiring content that connects people with natural wellness solutions.
I’m passionate about creating content that informs, inspires, and empowers audiences to take action—whether it’s through storytelling, lead-generation campaigns, or exploring innovative formats. I’m currently seeking opportunities to bring my expertise, entrepreneurial creativity, and love for impactful content to a forward-thinking team that values collaboration, innovation, and growth.
When I’m not strategizing campaigns or nurturing my business, you can find me playing in my garden or planning my next big idea.
Let’s connect!
Planted Wellness Co. is a mobile plant nursery and apothecary dedicated to cultivating the wellness of gardens and lives. We specialize in offering small-batch medicinal herbs, native plants, and handcrafted apothecary goods, with a focus on sustainability, education, and community impact.
As the founder and owner, I oversee all aspects of the business, including:
Brand Development: Designing and implementing the Planted Wellness brand identity, from messaging to visual assets.
Marketing & Outreach: Creating digital and social media strategies to engage audiences, grow our community, and drive sales, utilizing my expertise in content creation, campaign planning, and analytics.
Product Curation & Inventory: Sourcing, managing and growing all plants and creating all apothecary goods that align with our mission and resonate with our customers.
Community Engagement: Building relationships through local pop-ups, farmers’ markets, and educational workshops on medicinal plants and native horticulture.
Operations Management: Handling day-to-day business operations, including customer service, logistics, and financial planning.
Planted Wellness allows me to combine my passion for nature, community wellness, and creativity while showcasing my expertise in marketing and brand strategy.
As the Director of Marketing at Elevation, I managed all business development and client relationships with Warner Bros Discovery, FOX, CBS, Disney/ABC, CNN, Inspire Brands, Coca Cola, and more.
I created Elevation’s first first lead generation and account-based marketing practices with the HubSpot software bringing in an average of $500K+ in sales and over 20 qualified meetings per year.
I launched Elevation’s first content marketing plans and managed a team who helped initiate all promotional activities. Those content and promotional initiatives consisted of original written content, motion graphic content, educational series, social media posts, paid advertising and email marketing.
Digital Marketing Manager
Regency Lighting
2015 – 2019
As the Digital Marketing Manager at Regency Lighting, I managed all digital marketing and demand generation initiatives including email marketing, social media marketing, content development, lead generation, conversion process tracking, and promotional campaigns. While also overseeing Marketing Interns on the team.
I developed the company’s first lead nurturing system with the HubSpot automation platform to nurture contacts from organic website visitor, to lead, to marketing qualified lead, to sales qualified lead – growing total new qualified leads year after year and bringing in an estimated $1 million dollars in sales.
I partnered with the Content Marketing Manager to create the first content marketing system for the company, growing website traffic by over 50% annually – through the insights.regencylighting.com blog, SEO, landing pages, call-to-action buttons, and content offers.
I also developed the corporate social media strategy and email marketing strategy – maintaining consistent growth year after year.
Digital Marketing Manager
Iconic Orange
2015
During my time at Iconic Orange as the Digital Marketing Manager, I managed internal and client digital marketing campaigns through the HubSpot platform and oversaw their strategic development and implementation. That management included content (blogs, email, social), collateral development (white-papers, checklists, infographics, eBooks, videos, webinars, etc.), lead generation and conversion process development, and campaign analytics/reporting.
As the Marketing Specialist at LBG, I developed and implemented digital marketing strategies including web, social and print promotions. I designed product labels, brochures, point of purchase materials and in-store display graphics for our vendors that supplied to Lowe’s Home Improvement. I managed the promotions and operations of a website for Lowe’s custom-fit blinds. I also designed sales booklets, flyers, and email marketing plans for trade shows and field sales programs.