Work hard and be kind
Brittany Massingill is a Marketing Director with a love for not only growing brands but also growing plants. Lots of plants. (See more here.)
With over 12 years of experience in the world of marketing, I’ve grown to love the art of building and promoting a brand. I especially love lead and revenue generation – attracting the right personas through personalized targeting and nurturing strategies.
Director of Marketing
Elevation, Inc.
2019 - 2024
As the Director of Marketing at Elevation, I managed all business development and client relationships with Warner Bros Discovery, FOX, CBS, Disney/ABC, CNN, Inspire Brands, Coca Cola, and more.
I created Elevation’s first first lead generation and account-based marketing practices with the HubSpot software bringing in an average of $500K+ in sales and over 20 qualified meetings per year.
I launched Elevation’s first content marketing plans and managed a team who helped initiate all promotional activities. Those content and promotional initiatives consisted of original written content, motion graphic content, educational series, social media posts, paid advertising and email marketing.
Digital Marketing Manager
Regency Lighting
2015 – 2019
As the Digital Marketing Manager at Regency Lighting, I managed all digital marketing and demand generation initiatives including email marketing, social media marketing, content development, lead generation, conversion process tracking, and promotional campaigns. While also overseeing Marketing Interns on the team.
I developed the company’s first lead nurturing system with the HubSpot automation platform to nurture contacts from organic website visitor, to lead, to marketing qualified lead, to sales qualified lead – growing total new qualified leads year after year and bringing in an estimated $1 million dollars in sales.
I partnered with the Content Marketing Manager to create the first content marketing system for the company, growing website traffic by over 50% annually – through the insights.regencylighting.com blog, SEO, landing pages, call-to-action buttons, and content offers.
I also developed the corporate social media strategy and email marketing strategy – maintaining consistent growth year after year.
Digital Marketing Manager
Iconic Orange
2015
During my time at Iconic Orange as the Digital Marketing Manager, I managed internal and client digital marketing campaigns through the HubSpot platform and oversaw their strategic development and implementation. That management included content (blogs, email, social), collateral development (white-papers, checklists, infographics, eBooks, videos, webinars, etc.), lead generation and conversion process development, and campaign analytics/reporting.
As the Marketing Specialist at LBG, I developed and implemented digital marketing strategies including web, social and print promotions. I designed product labels, brochures, point of purchase materials and in-store display graphics for our vendors that supplied to Lowe’s Home Improvement. I managed the promotions and operations of a website for Lowe’s custom-fit blinds. I also designed sales booklets, flyers, and email marketing plans for trade shows and field sales programs.